Is Your No-Show Rate Silently Killing Your Growth?
Introducing ShowStack by Nordflow - The smart automation system that turns booked demos into meetings that actually happen.
Stop losing $20k-$200k/year to ghosted calls. Find out exactly how much you're leaving on the table...
Total contract value per deal (annual contract value for subscriptions)
Your Current Situation
Demos booked per month: 0
No-shows per month: 0 (0%)
Demos that actually happen: 0
Deals closed per month: 0
What You're Losing
0 no-shows per month
× 0% close rate
= 0 lost deals per month
You're losing $0/year to no-shows.
With ShowStack
Conservative estimate: 20% reduction in no-shows
New no-show rate: 0% (down from 0%)
No-shows: 0 (instead of 0)
Demos that happen: 0 (instead of 0)
Deals closed: 0 (instead of 0)
Cost of ShowStack: $750/month
Net value: $0/month
Annual impact: $0
Your ROI
Monthly Investment: $750
Monthly Deal Value Recovered: $0
Payback Period: 0 days
Break-even: You need 0 additional deals per month
In other words: ShowStack pays for itself in 0 hours.
Frequently Asked Questions
Most clients notice fewer no-shows within 2-3 weeks.
One early customer went from 45% no-show rate to 28% in the first month. That's 7 more meetings showing up. At their deal size, that was an extra $35k in pipeline.
The thing is, ShowStack doesn't require your team to change anything. It just runs in the background. So you'll see it working without extra effort.
If after 60 days you're not seeing at least a 15% improvement, no hard feelings. Just cancel. But that hasn't happened yet.
We send 1 LinkedIn connection and 2-3 emails over 5-7 days. That's it.
Most leads actually appreciate it. They booked a demo because they have a problem. Then life gets busy and they forget.
Our messages aren't pushy. They're helpful reminders that keep you top of mind.
Think about it: Would you rather have a lead forget about you and ghost... or remember who you are and show up?
The leads who would be "annoyed" by a helpful reminder probably weren't going to show up anyway.
Nope. It's fully automated.
Your reps don't send the LinkedIn connections. They don't write the emails. They don't do the research.
ShowStack handles all of it.
The only thing your team does is show up to the demo 30 minutes after getting a prep brief that tells them exactly who they're talking to and what to focus on.
If your team is too busy to use ShowStack, they're definitely too busy to prep for demos manually. Which is exactly why most leads get ghosted.
We connect easily Calendly, Cal.com and other meeting booking systems that natively supports webhooks. But we can also build custom integrators based on your needs (don't worry, we'll go over your stack and needs on the demo :)).
When someone books a demo, ShowStack triggers automatically. LinkedIn connection sent. Email sequence starts. AI research happens. Prep brief delivered to your CRM or email (your choice).
Setup takes 3-5 days and we handle everything. You just point us to your calendar tool and we do the rest.
If you use something else, let us know. We can integrate with most scheduling and CRM tools.
Yes, and they should keep doing that.
But here's the thing: A generic "Your meeting is tomorrow!" email doesn't fix the real problem.
The reason people no-show isn't because they forgot the meeting exists. It's because they forgot who YOU are and why they booked in the first place.
ShowStack fills the 3-7 day gap with:
- LinkedIn connection from their assigned rep (not a generic email)
- Personalized messages based on AI research (not "Don't forget!")
- Prep brief for your rep 30 min before (so they're ready)
Calendar reminders are transactional. ShowStack builds the relationship.
Most clients keep their calendar reminders AND use ShowStack. They work together.
Let me ask you this:
What's one extra deal worth to you?
If you close deals worth $10k or more, ShowStack pays for itself if it helps you close one extra deal every 13 months.
But here's what actually happens:
You're probably losing 5-10 deals per month to no-shows right now. ShowStack recovers 20-30% of those. That's 1-3 extra deals per month.
So yeah, $750/month is worth it.
Unless you think your time prepping for ghosts is free. (It's not.)
Use the calculator above to see your actual numbers. Then decide.
We'll walk through your sales process, look at your current no-show rate, and show you exactly how ShowStack would work for your team.
If it makes sense, we'll get you set up within 3-5 days.
If it doesn't make sense, we'll tell you. No pressure.
But honestly, if you're running 20+ demos per month and losing even 20-30%+ to no-shows, it probably makes sense.
Book a call and let's find out.
Ready to recover your no-show revenue?
You know that feeling?
New demo booked. Calendar notification pops up.
You check their LinkedIn - solid fit. You prep.
You're actually excited about this one.
Meeting time arrives.
You join the Zoom.
...crickets.
5 minutes pass. You refresh. Check your email.
"Did they get the link?"
10 minutes. Still nothing.
They ghosted.
Again.
Here's the thing: It's not your fault
The average B2B SaaS company has a 30-50% demo no-show rate.
That's industry standard. Which means it's broken.
Think about it: You spent $5k on ads to book 20 demos.
10 of them ghost. That's $2,500 wasted. Every month.
But here's what really hurts...
Those 10 no-shows? Some of them were perfect fits.
They booked because they had the problem. They wanted to talk.
So what happened?
The gap.
That 3-7 day silence between "meeting booked" and "meeting happens."
They forget who you are. They book 3 other demos.
Life gets busy. Your meeting becomes "that thing I should probably cancel but forgot about."
And here's the worst part: Your best leads are the busiest.
The ones who actually have budget and authority?
They're the most likely to no-show.
Not because they're not interested.
But because nobody kept them warm.
What if you could recover those deals?
Not with more ads. Not with better targeting. But by automating the gap.
That's ShowStack.
We built a smart automation system that does what you or your sales team should be doing manually... but never has time for.
Here's how it works
Someone books a demo.
→ ShowStack triggers.
→ LinkedIn connection sent (from their assigned rep).
→ Personalized email sequence starts.
→ AI researches them (company, role, pain points).
→ 30 minutes before meeting: Your rep gets a prep brief.
And the results?
The lead stays warm. They remember who you are.
They show up. Your rep is prepped.
No-show rate drops 20-30%. Close rate increases because reps aren't going in cold.
So, here's what to do next...
We built a calculator that shows you exactly how much you're losing to no-shows right now.
Plug in your numbers. See the reality.
Then decide if you want to keep bleeding revenue... or install the system that fixes it.
Takes 30 seconds. Might save you $100k this year.
Try it.
And if you want less no-shows and more revenue recovered...
Let's book a quick call and discover how we can help you fix your no-show rate, fast.
Ready to recover your no-show revenue?
The Team Behind ShowStack

Adrianna Gacka
Co-Founder, Nordflow Studio
· Product & Strategy
AI Product and Project Manager. Built B2B SaaS products from discovery to delivery, including AI-driven CRM modules and sales automation systems.
Specializes in designing AI workflows and prompts, and keeping structure across all projects.
At Nordflow, leads AI automation projects, product builds, and fractional PM work, bringing tracking, systems thinking, and strategic clarity.
Henric Otterberg
Co-Founder, NordFlow Studio
· Growth & Systems

Fullstack developer turned growth architect. Built email systems and scaled to thousands of users, rewrote SaaS platforms from scratch, and designed acquisition systems combining ads, automation, and AI.
Specializes in GTM infrastructure, AI automations, and custom integrations that remove manual work.
At Nordflow, builds the technical layer behind growth, from AI agents to custom systems.
